Hey there,

Many new CISOs think that presenting worst-case scenarios will scare executives into action. They mention data breaches, ransomware, and fines, hoping fear drives decisions.

But guess what? Too many risks lead to overwhelm. Leaders freeze when it all sounds too dire. Instead, show them how cybersecurity can be an investment in the company’s success.

Let’s dive in:

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1. Tie Security to Business Goals

Executives care about profits, market share, and growth. Align your security plans with these goals. For example:

• Expansion: Show how securing a new market protects customer data and meets compliance.
• Brand Reputation: Show how investing in cybersecurity builds trust with customers.

When you connect security to concrete business outcomes, leaders see value, not just costs.

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2. Show Benefits, Not Just Risks

Listing threats isn’t enough. Pair each risk with a clear benefit of taking action:

• Cut Costs: “By using endpoint protection, we can reduce breach costs by 60%.”
• Strengthen Brand: “Better data protection means happier customers and stronger loyalty.”

Use facts and visuals to boost your message.

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3. Bring Other Teams on Board

Executives don’t decide in a vacuum. Other departments also shape the conversation:

• Finance: Fears fines and budget overruns.
• Marketing: Cares about brand reputation.
• Operations: Values uptime and smooth processes.

Get these groups to endorse your plan. When they back it, executives listen.

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4. Keep the Conversation Going

Cybersecurity is never done. Set up regular updates for your leadership team. Share:

1. Wins: Blocked threats or improved compliance.
2. Challenges: Emerging risks or new tech needs.
3. Solutions: Tools or training to handle new threats.

Position yourself as a strategic partner, not a prophet of doom.

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Thanks for reading. When you shift from shouting threats to showing value, you’ll inspire your leaders to invest in cybersecurity—and protect your company’s future.

Stay secure,
​Lars Birkeland

PS, do you Have questions or a scenario you’d like feedback on? Hit reply.

Also, connect with me on LinkedIn.

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